In class we went through both random word idea generation as well as using De Bono's hats to look at our ideas and concepts in a different light. The random word exercise was interesting and I came up with some designs that were very contrasting to my initial concepts as some incorporated a humorous tone instead of something more serious. I really enjoyed the ones that were a substitution of the Civil Defence 'Get Ready, Get Thru' advertisements playing on the idea that people are so attached to social media (almost addicted) that everything they do revolves around it.
However, in the second session using De Bono's hats was not as successful. I felt that I naturally looked at my ideas in these different lights so it did not bring anything new to the table. It was good to look at this process so I can go back to it if I ever get stuck with idea generation but I probably won't use it as much as the other techniques I've used.
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